Draft template — review with legal counsel and replace the bracketed details before launch. This reflects a typical shopper-app privacy posture; it is not legal advice.
Shelfish (“Shelfish,” “we,” “us”) builds shopper-powered shelf intelligence. This policy explains what we collect when you use our app and website, why, and the choices you have.
What we collect
Account details you provide — name, email, and the store region you scout in.
Catches you submit — photos of shelves, the store, product, and the issue you flag (out of stock, low stock, wrong price, missing promo).
Location, only when you choose to use it to find nearby stores.
Device and usage data — app version, device type, and basic interaction logs used to keep the service reliable.
How we use it
To verify catches and award pearls, streaks, and badges.
To provide brands and retailers with aggregated, de-identified shelf insights.
To operate, secure, and improve the product.
What we share
We share aggregated or de-identified shelf data with brand and retailer partners. We do not sell your personal information. We use service providers (hosting, analytics, payments) under contract, and may disclose information if required by law.
Your choices
You can access, correct, or delete your account data, and disable location at any time. Depending on where you live (including California), you may have additional rights over your personal information. Contact us to exercise them.
Retention & security
We keep data only as long as needed to run the service and meet legal obligations, and protect it with reasonable technical and organizational safeguards.